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trade show leads

10 Tips for a Successful Trade Show Follow-up Campaign

August 18, 2014
Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or... Read More
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symantec email campaign

Email Campaign Gets an “A” on Design, “F” on Offer

July 25, 2014
At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. And indeed, it is all those things. From a lead generation perspective, however, the campaign is a... Read More
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content marketing

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

July 18, 2014
Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age ("Marketers Still Struggling to Get Results from Content Marketing") about what she perceives as a general lack of return from the... Read More
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Sungard AS brand transition campaign

Case Study: How One Tech Company Used Humor to Launch a New Brand

July 8, 2014
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content syndication

5 Common Content Syndication Mistakes

June 13, 2014
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As Seen on TV

But Wait, There’s More! Why Cheesy Copy Still Works.

June 9, 2014
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Don Draper

Is Technology Making Marketing Agencies Obsolete?

May 30, 2014
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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