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Sungard AS brand transition campaign

Case Study: How One Tech Company Used Humor to Launch a New Brand

July 8, 2014
In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. Sungard AS... Read More
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content syndication

5 Common Content Syndication Mistakes

June 13, 2014
Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. Like other inbound marketing programs – search,... Read More
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As Seen on TV

But Wait, There’s More! Why Cheesy Copy Still Works.

June 9, 2014
Effective email copy is not like a letter to your grandma; unless, that is, you're asking Grandma to sponsor you for the 5K Fun Run at the park. A good email campaign isn't designed to make people feel warm and fuzzy about... Read More
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Don Draper

Is Technology Making Marketing Agencies Obsolete?

May 30, 2014
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Assumptive Close

If You Write B2B Copy, You Need This Blog Post

May 27, 2014
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Janrain Webinar invitation

Design Choices & More Sink Webinar Invitation

May 20, 2014
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Responsive Versus Mobile Friendly Email Design

Infographic: Mobile-Friendly vs. Responsive Email Design

April 22, 2014
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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