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Top 10 Demand Generation Resolutions for 2014

January 6, 2014
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1.... Read More
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SiriusDecisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

December 16, 2013
SiriusDecisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent... Read More
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Eloqua Email Campaign

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

December 3, 2013
The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I... Read More
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Why I Don't Care About Spam Rates

Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

November 25, 2013
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10 Commandments of Email Copywriting

Infographic: 10 Commandments of Email Copywriting

November 12, 2013
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gating lead nurturing content

5 Reasons to Gate Lead Nurturing Content

October 30, 2013
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How to Get a Meeting

3 Tips for Getting Prospects to Say “Yes” to a Meeting

October 22, 2013
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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