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SiriusDecisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

December 16, 2013
SiriusDecisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent... Read More
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Eloqua Email Campaign

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

December 3, 2013
The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I... Read More
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Why I Don't Care About Spam Rates

Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

November 25, 2013
Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. For example, in this earlier post, I discussed how... Read More
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10 Commandments of Email Copywriting

Infographic: 10 Commandments of Email Copywriting

November 12, 2013
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gating lead nurturing content

5 Reasons to Gate Lead Nurturing Content

October 30, 2013
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How to Get a Meeting

3 Tips for Getting Prospects to Say “Yes” to a Meeting

October 22, 2013
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business value vs. personal value

Marketing to the Person, Not the Business: The Critical Importance of Personal Value

October 10, 2013
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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