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Why I Don't Care About Spam Rates

Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

November 25, 2013
Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. For example, in this earlier post, I discussed how... Read More
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10 Commandments of Email Copywriting

Infographic: 10 Commandments of Email Copywriting

November 12, 2013
Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single... Read More
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gating lead nurturing content

5 Reasons to Gate Lead Nurturing Content

October 30, 2013
A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. Why is that necessary when we already know who these people are? Aren’t we... Read More
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How to Get a Meeting

3 Tips for Getting Prospects to Say “Yes” to a Meeting

October 22, 2013
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business value vs. personal value

Marketing to the Person, Not the Business: The Critical Importance of Personal Value

October 10, 2013
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old-fashioned lead nurturing

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

September 30, 2013
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improving email campaign performance

29 Tips to Improve B2B Email Campaign Performance

September 12, 2013
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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