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A Really Useful B2B Marketing Benchmark Report from Optify

February 4, 2013
You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on... Read More
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Taking Stock of Your Lead Management Process: 5 Key Questions

January 24, 2013
Key to designing an effective lead nurturing program is taking stock of your current lead management process. By asking the right questions, you’ll not only uncover additional opportunities for improvement, but the... Read More
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3 Demand Generation Goals to Avoid in 2013

January 17, 2013
1. Launch a lead nurturing program. Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. It... Read More
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Email Marketing 101: No-One Cares About Your Product

January 8, 2013
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3 Models for Gating Lead Generation Content on Your Website

December 18, 2012
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How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

December 14, 2012
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Responsys Look Book Offers Innovative Ideas for Email Marketers

November 28, 2012
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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