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3 Demand Generation Goals to Avoid in 2013

January 17, 2013
1. Launch a lead nurturing program. Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. It... Read More
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Email Marketing 101: No-One Cares About Your Product

January 8, 2013
An effective email campaign has one goal and one goal only: getting the reader to respond. This means that, in order to succeed, every word of copy should be focused on selling the offer, i.e. the primary reason why any... Read More
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3 Models for Gating Lead Generation Content on Your Website

December 18, 2012
Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) should be gated or not, and you’re likely to hear a wide range of opinions. At... Read More
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How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

December 14, 2012
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Responsys Look Book Offers Innovative Ideas for Email Marketers

November 28, 2012
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Why Your Email Subject Line Shouldn’t Be a Yes/No Question

November 26, 2012
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Has Content Marketing Made Branding Obsolete?

November 16, 2012
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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