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Does Offering a Free iPad Increase Webinar Registration?

June 11, 2012
It's a measure of just how saturated the Webinar landscape has become when most every email invitation includes a drawing for a free iPad or Kindle Fire or whatever else is the "gadget du jour." We've heard it said that... Read More
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MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

May 30, 2012
If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to drive IT sales leads? That was the question contemplated by the marketing team at MobileIron, a leading... Read More
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New Report Confirms Immaturity of Most Marketing Automation Deployments

May 14, 2012
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop, offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that... Read More
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How Much Copy Do I Need On My Landing Page?

May 8, 2012
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How to Reduce Unsubscribes Using Subscription Management

April 30, 2012
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How Big is Too Big? One Email Offer That’s Tough to Ignore.

April 19, 2012
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“Fortune 500 CIO” is Not a Target Market – A Conversation with Bob Wright

April 13, 2012
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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