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9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

August 6, 2012
Last week I attended (and was a presenter at) the Seattle edition of Marketo’s Social Marketing Rockstar Tour, a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an... Read More
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Why Chasing Hot Leads is a Bad Idea

July 23, 2012
In an ideal world, all B2B sales leads would be pre-qualified and ready to buy. And though recent studies suggest that a large chunk of the sales cycle may already be over by the time many prospects talk to a live... Read More
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Do Lead Nurturing Campaigns Always Need an Offer?

July 13, 2012
In my last post, I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing: is... Read More
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5 Campaign Ideas for When You Have No Content

June 27, 2012
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Top 10 Tips for Better Email Templates

June 20, 2012
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Does Offering a Free iPad Increase Webinar Registration?

June 11, 2012
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MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

May 30, 2012
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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