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7 Mistakes To Avoid In Your Next Webinar Invitation

March 11, 2010
I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels, a Swiss-based software company, provides a handy illustration of those... Read More
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Mix Up Offer Content to Keep Nurturing Prospects Engaged

March 3, 2010
In a recent article (member access only), Marketing Sherpa offers up some intriguing research into how prospective tech buyers view email offer content, and how those views can differ dramatically from common assumptions... Read More
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How to Answer a Question: 5 Tips for Making the Most of LinkedIn

February 22, 2010
One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn, the popular business networking site. LinkedIn now boasts more than 60 million registered... Read More
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The First (Almost) Clickable Direct Mail

February 10, 2010
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Lead Nurturing & the 80/20 Rule

February 5, 2010
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Welcome to The Point

January 27, 2010
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Tempted to Do Away With Registration Forms? Think Again.

November 24, 2009
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

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Top 10 Tips for Lead Nurturing Success
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Tips for Webinar Invitation Success
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Top 10 B2B Email Mistakes
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