Tag Archives: B2B content development

marketing content

People Don’t Read Your White Papers. Who Cares?

New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads. This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting… Read More

B2B Buyers Survey

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. This year’s report (download a copy here – registration required) is striking in the degree and pace of change… Read More