Tag Archives: B2B content marketing agency

B2B content consumption

New Report: Key Trends in B2B Content Consumption

The lead generation experts at NetLine just released their “2024 State of B2B Content Consumption & Demand Report,” a meaty 38-page guide based on data from more than 6 million content registrations. Here are the findings that stand out as potentially having the most significance for demand marketers: According to… Read More

survey reports

Why Survey Reports Should be Part of Your Content Plan

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce.  Why?  Because a well-crafted survey does all this and more: * builds thought leadership for your brand and helps establish your company as subject… Read More

gated content

In Defense of Gated Content

According to the blogosphere, and based on conversations with clients, there appears to be a movement afoot to free marketing content from the shackles of registration forms and offer everything from white papers to Webinars ungated. Arguments from those who oppose gated content vary, but typically are variations of the… Read More

B2B Content Preferences

8 Key Takeaways from New Survey on B2B Content Preferences

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.  The report is a useful resource for B2B marketers planning content development… Read More

B2B Buyers Survey

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. This year’s report (download a copy here – registration required) is striking in the degree and pace of change… Read More