Tag Archives: Campaign Attribution

Deloitte CMO Survey

Deloitte CMO Survey: Analytics Holding Marketers Back?

December 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers.  You can download an executive summary of the survey results here.  Here’s my take on some of the key findings from the report: Digital ad spending increased 14%… Read More

demand generation priorities

This Year, Tackle These 3 Demand Generation Priorities First

November 29, 2017

After more than two decades in the agency business, I’ve seen dozens of clients and hundreds of campaigns succeed and fail. Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation… Read More