Tag Archives: CAN-SPAM

data privacy regulation

Infographic – The Next Wave of Data Privacy Regulation

December 10, 2019

When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers.  It’s easy to become numb to the torrent of news, tips, and warnings about CCPA on… Read More

Changes to CAN-SPAM Law & Your E-Mail Reputation

May 20, 2008

David Kearney, CEO of e-mail service provider Boomerang, recently wrote a handy synopsis of recent updates to the CAN-SPAM law governing e-mail marketing. Amongst the highlights: 1. When an e-mail features more than one company (ex: a co-sponsored event), one company can be designated the “sender.” That company should be… Read More