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Data privacy laws like GDPR and CCPA may have faded from the headlines, but their enforcement is very much a reality. In recent years, some very high-profile companies have faced fines into the hundreds of millions (US $) for failure to meet legal guidelines involving data processing, consumer consent, and… Read More
When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers. It’s easy to become numb to the torrent of news, tips, and warnings about CCPA on… Read More
David Kearney, CEO of e-mail service provider Boomerang, recently wrote a handy synopsis of recent updates to the CAN-SPAM law governing e-mail marketing. Amongst the highlights: 1. When an e-mail features more than one company (ex: a co-sponsored event), one company can be designated the “sender.” That company should be… Read More