Tag Archives: demand generation best practices

Does a Demo Ever Make Sense as a Demand Generation Offer?

Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage of demand generation campaigns seem to be presenting a product demo as the primary offer. Worse yet, I fear the condition (let’s call it “demo-itis”) may be contagious. It’s easy to… Read More