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When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers. It’s easy to become numb to the torrent of news, tips, and warnings about CCPA on… Read More
If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority) you may feel that your data compliance issues are behind you. Think again. The GDPR deadline may already be a waning memory, but global data privacy regulations are just getting started. In July… Read More
Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Of these, GDPR is the most far-reaching in that it not… Read More