 | spearmarketing.comcontactabout |
When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Not according to a recent report from NetLine, who use prospect behavior on their buyer engagement platform to measure what they call the “Consumption Gap,” the time between when… Read More
When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isn’t producing the number of opportunities that the company needs, simply ramping up leads at the top… Read More
For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. It’s why, for example, we marketers have assumed control for more and more… Read More