Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The reason? Though the marketing team was doing a great job generating raw inquiries at the… Read More
![Qualified Leads](https://spearmarketing.com/blog/wp-content/uploads/2017/03/Qualified-Leads.jpg)