Tag Archives: Lead Nurturing

Jellyvision: Lead Qualification That Talks Back

As the name suggests, Chicago-based Jellyvision got their start creating children’s films. The company then went on to create “You Don’t Know Jack,” one of the best-selling game franchises of all time (4.5 million copies and counting.) Nowadays, Jellyvision has turned its expertise to creating what it calls “interactive conversations”:… Read More

Following Up on Leads: How Soon & How Often?

I had occasion recently to answer two questions relating to lead follow-up, discussions that readers of this blog might find of interest: First, a prospective client wanted to convince his management that there was a business case to be made for installing a process by which sales leads would reach… Read More

6 Questions on TCO of Marketing Automation Technology

Recently, I was interviewed by Andrew Gaffney, Editor & Publisher of Demand Gen Report, for an upcoming article on the TCO (Total Cost of Ownership) of marketing automation solutions. With Andrew’s permission, his questions (and my answers) are reproduced below. AG: Do you think marketing execs are aware of the… Read More