Tag Archives: marketing automation strategy

marketing automation

Why Is Marketing Automation Maturity Still Woeful?

February 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation.  The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a… Read More

marketing automation maturity

Survey: Marketing Automation Users Score a “C” in Maturity

April 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories… Read More