Tag Archives: marketing content

marketing content

People Don’t Read Your White Papers. Who Cares?

New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads.  This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting… Read More

Content that Works: A Conversation with Michael Cannon

What defines great marketing content? Now that most marketing departments are tasked with also being content publishers, is it too much to ask that marketing content also persuade customers to buy? Or is it enough that the material simply generates response? To answer these questions, I sat down recently with… Read More