Tag Archives: social PPC

LinkedIn Sponsored Updates

Why this LinkedIn Ad Works: 2 Key Tips for Success

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency, we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. In addition to the… Read More

beyond the inbox

5 Ways to Expand Lead Nurturing Beyond the Inbox

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon. However,… Read More

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Which social media platform… Read More

social media advertising

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries, a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than… Read More