November 25, 2008 – 12:01 am
Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” [...]
By Howard Sewell
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Also posted in B2B Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, Online media, White Paper Syndication, White Papers
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Tagged Content Syndication, Lead Management, Marketing Automation, White Paper Syndication, White Papers
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September 19, 2008 – 6:58 pm
Should you require registration in order for Website visitors to download white papers and other content? And if so, how much information should you require? Perform a random survey of high-tech company Websites, and you’ll discover very quickly that there are widely varying schools of thought on this topic. Some sites (including those of some [...]
By Howard Sewell
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Also posted in B2B Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, White Paper Syndication, White Papers
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Tagged Content Syndication, Lead Nurturing, Marketing Automation, web design, website registration
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Join me and Michael Stelzner, editor of Whitepapersource.com and author of the book “Writing White Papers,” as we host a one-hour teleseminar on “Growing Leads with White Paper Syndication: Expanding the Reach of Your White Paper” on Wednesday, July 16, 2008 at 11 AM Pacific. Fee for the class is only $39. For complete details, [...]
Back in January, Sridhar Ramanathan of the Pacifica Group wrote an interesting post about the pros and cons of using podcasts for B2B marketing. His conclusion: that podcasts shouldn’t take precedence over demand gen priorities such as SEM, but are nonetheless “… a very low cost way for you to augment your installed base customer [...]
RSS usage is growing in leaps and bounds. According to the Avenue A | Razorfish Digital Consumer Behavior Study, 56 percent of online consumers now use RSS feeds, and so it was only a matter of time before someone figured out an effective way for publishers to monetize the content and also use RSS as [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
