Category Archives: Landing Pages

7 Tips for a Successful PPC Landing Page

January 25, 2012 – 8:14 am

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, Inbound marketing, lead generation, search marketing, SEM | Tagged , , , , , | Comments (1)

5 Best Practices You Can Borrow From This Email Campaign

January 13, 2012 – 11:28 am

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft, a maker of sales and marketing automation software for small businesses. It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best [...]

By Howard Sewell | Also posted in B2B Marketing, Content marketing, email design, email marketing, Graphic Design, Interactive Design, Lead Nurturing, Marketing Automation | Tagged , , , , , | Comments (0)

How to Optimize Your Website’s Resource Library for Lead Generation

January 6, 2012 – 7:24 am

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their [...]

By Howard Sewell | Also posted in Ad Agencies, B2B Marketing, Content marketing, Graphic Design, Interactive Design, Marketing Automation | Tagged , , , , , , | Comments (0)

Should I Remove Offer Content from My Website if It’s Part of a Campaign?

August 18, 2011 – 7:16 am

A client asks: “If we’re offering a white paper as part of an upcoming campaign, should we remove it from our Website for the duration, especially if it’s ungated?” As demand generation marketers, no matter how skillfully we construct a clear, unambiguous, unfettered path to our precious content, some prospects will still go out of [...]

By Howard Sewell | Also posted in B2B Marketing, Content marketing, Demand Generation, direct marketing, lead generation | Tagged , , , , | Comments (0)

5 Creative Ways to Make Your White Paper Irresistible

June 28, 2011 – 8:43 am

“Always show an image of the offer.” It’s a rule I quote often, one repeated to me ad nauseum many years ago by an early mentor and long-time direct marketing veteran. The logic: whatever it is you want your reader to download, request, order, or register for, a visual image of that offer makes it [...]

By Howard Sewell | Also posted in Content marketing, Demand Generation, direct marketing, Inbound marketing, White Paper Syndication, White Papers | Tagged , , , , , , | Comments (1)