Category Archives: Mobile Marketing

Animoto: Easy, Cost-Effective Video Content to Go

April 18, 2011 – 8:59 am

Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. [...]

By Howard Sewell | Also posted in B2B Marketing, Content marketing, Offer Strategy | Tagged , , , , | Comments (0)

Can Games Play a Role in B2B Marketing?

June 1, 2010 – 11:25 am

You don’t have to be plugged into the new media scene to know that digital games are HOT. According to recent statistics, fully 65 percent of US households play some form of video or computer games. And those involved aren’t just kids: the average game player is 35. 40 percent of game players are women. [...]

By Howard Sewell | Also posted in B2B Marketing, Database Marketing, Demand Generation | Tagged , , , , , | Comments (1)