In part 2 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the shift from outbound to inbound marketing: what works and why. In under 10 minutes, you’ll learn:
• the most effective demand generation vehicles in today’s digital environment
• inbound or outbound – what makes sense for your product?
• what questions to ask in developing an effective demand gen strategy
Listen to the podcast now or download it to your favorite mobile device. You can access the podcast (both Part 1 and Part 2) here.