The social media landscape is littered with business blogs that, on the surface, do everything right. They may feature relevant content, of real value, published with good frequency. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI.
Sourcing, developing, and publishing great content is the hard work. If you’ve got the content nailed, turning your blog into a demand generation machine may require little more than a few simple changes. Here are 10 tips for generating more leads from your blog, drawn from this earlier post. Click on the infographic to view full size.
Content is king, and it is imperative to an integrated marketing strategy. However, your content can’t make an impact unless it can be found and read by your audience. Thanks for putting “optimize post titles for search” as your #1 tip here – it’s an important step to take to increase the chances of having your content seen and read by others.
Great post! I’ve been trying to convince a friend of mine who is starting up their own business to invest in lead generation. I’ll have to show them this article!