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Hold that angry e-mail – those aren’t my words, but those of my favorite direct marketing curmudgeon, Denny Hatch, in the latest edition of his e-mail newsletter, Business Common Sense. To quote Denny: “… the world of general agencies has somehow conned the dumb little yuppie MBA corporate brand managers… Read More
Sridhar Ramanathan at The Pacifica Group writes very compellingly on his blog on “The Power of Excellent Messaging.” In the post, he compares messaging statements from two CRM solution providers, Salesforce.com and Siebel On Demand, and highlights the very striking differences between the two. (No prizes for guessing which company… Read More
That was the question posted earlier today on LinkedIn. It continued: “So, those leads from conferences aren’t that great, and the leads from contests are the absolute worst. What about good leads? How do you get good B2B leads to your sales team (or to yourself)? How does email help… Read More
Michael Stelzner of WhitePaperSource.com is accepting nominations for best marketing blogs. Click here to learn what other blogs people are raving about – maybe you’ll discover a new resource. While you’re there, feel free to mention any compelling, informative, B2B demand generation blogs (ahem) that you find particularly useful …
Back in May, I wrote a post quoting Denny Hatch about how branding and direct marketing don’t mix. Here, Dave Dumanis, guest blogger and CDI Creative Director, offers his thoughts on how to make direct and branding work together: “In my experience, the relationship between direct response advertising and branding… Read More
Many companies, industries, and regions have their own business vernacular – turns of phrases that you won’t hear anywhere else. High technology is no exception. As someone who’s worked in Silicon Valley marketing circles for more than 20 years (gulp), I thought it might be amusing (and anthropologically responsible) to… Read More
It shouldn’t be easy to pick promotional e-mails out of one’s inbox and recite the litany of ways in which the authors missed the boat. But it is. One reason, I suspect, is that prominent media companies such as IDG, ZDNet, and others have started to provide “turnkey” campaigns to… Read More