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Recently, I was interviewed by Andrew Gaffney, Editor & Publisher of Demand Gen Report, for an upcoming article on the TCO (Total Cost of Ownership) of marketing automation solutions. With Andrew’s permission, his questions (and my answers) are reproduced below. AG: Do you think marketing execs are aware of the… Read More
And you thought I was a harsh critic? In his column titled “Stupid E-Mail Watch,” Ken Magill, Editor-at-Large at Direct Magazine, rants about a recent e-mail he received from Bing energy drinks and the latest annoying trend in online media: “Here’s a hint: We don’t need surprise audio blasting out… Read More
Apologies if, to the more cynical amongst you, this post seems simply self-serving and a thinly veiled excuse for a sales pitch. Bear with me as I explain … A few weeks ago we received a request from a potential client that we help her “sell” her boss (the CMO)… Read More
Here’s another B2B Marketing Web resource you should bookmark or subscribe to – it’s a blog and newsletter hosted by NetLine, the people who manage the Tradepub content syndication network. Last month, I was flattered to be asked to join their roster of contributing bloggers. There’s an RSS feed available,… Read More