Category Archives: B2B Marketing

Why Hire An Agency?

Apologies if, to the more cynical amongst you, this post seems simply self-serving and a thinly veiled excuse for a sales pitch. Bear with me as I explain … A few weeks ago we received a request from a potential client that we help her “sell” her boss (the CMO)… Read More

SmartMarketers: B2B Marketing Blog Worth a Visit

Here’s another B2B Marketing Web resource you should bookmark or subscribe to – it’s a blog and newsletter hosted by NetLine, the people who manage the Tradepub content syndication network. Last month, I was flattered to be asked to join their roster of contributing bloggers. There’s an RSS feed available,… Read More