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As the name suggests, Chicago-based Jellyvision got their start creating children’s films. The company then went on to create “You Don’t Know Jack,” one of the best-selling game franchises of all time (4.5 million copies and counting.) Nowadays, Jellyvision has turned its expertise to creating what it calls “interactive conversations”:… Read More
A board member was on Google last night and he e-mailed your boss to complain that none of your company’s search ads are showing up. Your West Coast sales rep is complaining that she’s getting fewer leads than her East Coast counterpart because Google ads go dark after 4:00 PM… Read More
Excuse me while I rant for a minute, but what is it about buying media that makes it seems so benign? Here’s what I mean: companies spend tens or hundreds of thousands of dollars on media, often with little purpose or strategy behind it, because buying media – and media… Read More
Making even modest changes to landing pages can be the quickest and easiest way to increase online response rates and decrease cost per lead, yet in more cases than not, far more attention, scrutiny, and investment is dedicated to the front end of demand generation campaigns. Case in point: not… Read More
Interesting article (and not just because this writer is quoted heavily) in this month’s issue of the Demand Gen Report newsletter on the challenge of measuring ROI from integrated campaigns. Integrated, multi-channel campaigns are here to stay. Even something as simple as a content syndication program can involve a significant… Read More