Category Archives: Campaign Measurement

Has Content Marketing Made Branding Obsolete?

Confession: as a died-in-the-wool direct marketer, I am a branding cynic. My general attitude towards branding is summed up in the old maxim: “Branding is what your agency calls your campaign when they can’t measure it.” Now that’s not to say that a brand isn’t real, for some. Starbucks is… Read More

Slidecast: Getting Leads (and More!) From Your Blog

If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. Access my free Slidecast on “Getting Leads (and More!) From Your Blog: 10 Tips for Higher Blog ROI.” In just 18 minutes, you’ll learn: • How to leverage your… Read More

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s Social Marketing Rockstar Tour, a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Based on… Read More

MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to drive IT sales leads? That was the question contemplated by the marketing team at MobileIron, a leading provider of mobile device management technology. MobileIron’s software solution is a prime enabler… Read More

New Report Confirms Immaturity of Most Marketing Automation Deployments

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop, offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation. In the report,… Read More

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that… Read More

No Leads from Social Media? No Excuses.

In a recent post, the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot, a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns…. Read More