The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and… Read More
![Paid Search Tips](https://spearmarketing.com/blog/wp-content/uploads/2015/02/Paid-Search-Tips.jpg)