DMA Webinar: Top 10 Tips for Lead Nurturing Success

In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Join me on Wednesday, December 7 as I present a Webinar on “Top 10 Tips for Lead Nurturing Success,” hosted by the Direct Marketing Association (DMA).

In under one hour, you’ll learn:

• creative solutions to a lack of lead nurturing content …
• the top 5 questions to ask about your current lead management process …
• how to integrate social media into your lead nurturing strategy …

along with specific, practical tips and ideas on email frequency, segmentation, offer strategy, fulfillment, and creative execution, all illustrated by real-life B2B campaigns.

Top 10 Tips for Lead Nurturing Success
Wednesday, December 7, 2011
2:00 PM – 3:00 PM ET

The Webinar is free of charge to DMA members ($29 to non-members). Register online at the DMA site.

UPDATE: This Webinar is now available online for on-demand viewing.

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