If you’re involved in creating demand gen strategy for your company, here’s a recently launched Website that deserves to be bookmarked:
Demand Gen Report delivers case studies and benchmark data for both B2C and B2B audiences. It’s the brainchild of Andrew Gaffney, a former publisher of B2B publications in retail, consumer products and hospitality.
The site’s content thus far looks very strong – current articles include discussions of lead scoring, what types of marketing content work best for demand gen, and a number of informative case studies. There’s also a bi-weekly DemandGen e-newsletter (free of charge to “qualified subscribers”) that provides a convenient way to stay abreast of new content on the site. To subscribe, go to: