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B2B Search Campaigns

5 Most Common Fails in B2B Search Campaigns

April 16, 2019
Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search... Read More
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Lead Scoring

3 Key Reasons Not to Give Up on Lead Scoring

March 22, 2019
Lead scoring – as a fundamental part of a company’s lead management strategy - has officially fallen out of fashion.  I say this based, anecdotally, on the number of B2B marketers I talk to who either 1) don’t... Read More
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Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

March 7, 2019
Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing, an article that you can read online here.  With permission, a more complete version of the... Read More
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B2B Creative

Why is No-One Talking About B2B Creative?

February 28, 2019
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Infographic: 90+ Percent of B2B Companies Report Marketing Talent Crunch

January 24, 2019
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SDR engagement

Tips for Increasing SDR Engagement Rates

January 17, 2019
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digital advertising

Is Your Digital Advertising Signaling the Right Message to Buyers?

December 21, 2018
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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