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B2B email creative

The Dismal State of B2B Email Creative

May 21, 2018
I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose,... Read More
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competitive campaign

Tips for a Successful Competitive Campaign

May 16, 2018
It’s a perennial fixture in any marketer’s calendar that, every so often, the boss will decide that it’s time to drop the proverbial gloves and go after the competition. There are many, legitimate reasons for why it... Read More
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B2B Intent Data

How to Best Leverage B2B Intent Data

April 26, 2018
In a world where demand generation, and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from... Read More
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B2B Content Preferences

8 Key Takeaways from New Survey on B2B Content Preferences

April 20, 2018
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subject line testing

10 Great Ideas for Your Next Subject Line Test

March 20, 2018
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analyst reports

How to Market an Analyst Report

March 8, 2018
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Prepare for GDPR

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

February 27, 2018
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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