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B2B Content Preferences

8 Key Takeaways from New Survey on B2B Content Preferences

April 20, 2018
The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B... Read More
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subject line testing

10 Great Ideas for Your Next Subject Line Test

March 20, 2018
Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently.  The common excuse is time: when you’re under the gun to get that Webinar... Read More
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analyst reports

How to Market an Analyst Report

March 8, 2018
Technology marketers love analyst reports.  Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus... Read More
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Prepare for GDPR

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

February 27, 2018
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marketing content

People Don’t Read Your White Papers. Who Cares?

February 14, 2018
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demand generation tips

5 Demand Generation Tips for Start-Ups

January 30, 2018
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hot sales leads

I Need Hot Leads, and I Need Them Now

January 23, 2018
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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