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ABM shortcuts

Can You Shortcut ABM and Still Make it Work?

June 20, 2018
In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends.  It’s also true, however, to say that, as a full-blown... Read More
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Marketing Best Practices

Forrester: B2B Companies Score Low in Marketing Best Practices

June 5, 2018
Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and... Read More
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B2B email creative

The Dismal State of B2B Email Creative

May 21, 2018
I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose,... Read More
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competitive campaign

Tips for a Successful Competitive Campaign

May 16, 2018
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B2B Intent Data

How to Best Leverage B2B Intent Data

April 26, 2018
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B2B Content Preferences

8 Key Takeaways from New Survey on B2B Content Preferences

April 20, 2018
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subject line testing

10 Great Ideas for Your Next Subject Line Test

March 20, 2018
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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