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Marketing Nation

Observations from the 2017 Marketo Summit

April 26, 2017
This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. (For a more detailed... Read More
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demand generation content

8 Questions to Help You Decide if Your Content is Good Enough

April 19, 2017
The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Here are 8... Read More
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Qualified Leads

5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads

March 29, 2017
Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The reason?... Read More
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B2B Email Creative

Email 101: Tell Me Something I Don’t Already Know

March 22, 2017
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white paper marketing

The Demise of the White Paper is Greatly Exaggerated

February 28, 2017
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integrated campaign

An Email is Not a Campaign: the Case for Integrated Marketing

February 16, 2017
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booth traffic

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

January 24, 2017
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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