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B2B Email Creative

Email 101: Tell Me Something I Don’t Already Know

March 22, 2017
To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. To be information of value, that same content needs to be useful, and at a... Read More
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white paper marketing

The Demise of the White Paper is Greatly Exaggerated

February 28, 2017
If you can say anything about marketers, it’s that we love obituaries. Yes, we love to declare things dead. Inbound Marketing? Dead. The MQL? Dead. Lead Funnels? Dead. Outside the rarified air of marketing punditry,... Read More
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integrated campaign

An Email is Not a Campaign: the Case for Integrated Marketing

February 16, 2017
The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all... Read More
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booth traffic

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

January 24, 2017
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SEM offer strategy

Expand your Offer Strategy to Increase SEM Performance

January 13, 2017
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Demand Waterfall

The Changing Role of the Demand Waterfall: A Conversation with Terry Flaherty

December 20, 2016
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Virgin America Email

Recapturing Lost Leads: Going After Form Abandoners

December 15, 2016
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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