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field events

5 Key Tips for Driving Attendance at Field Events

August 23, 2016
Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized,... Read More
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Brand Olympics

Origami Logic Scores Gold with “Brand Olympics” Campaign

August 16, 2016
Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast... Read More
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ready to buy

How Do We Find People Who Are Ready to Buy Our Product?

July 27, 2016
A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?” My response: Finding highly-qualified, late-stage prospects has less to do with demand... Read More
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marketing automation mistakes

Top 10 Marketing Automation Mistakes

July 21, 2016
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bad copywriting

Bad Copy is Your Campaign’s Weakest Link

June 17, 2016
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beyond the inbox

5 Ways to Expand Lead Nurturing Beyond the Inbox

June 8, 2016
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Top10 B2B Paid Search Mistakes

Infographic: Top 10 B2B Paid Search Mistakes

May 18, 2016
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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