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marketing automation mistakes

Top 10 Marketing Automation Mistakes

July 21, 2016
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Many of the... Read More
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bad copywriting

Bad Copy is Your Campaign’s Weakest Link

June 17, 2016
In the days of Mad Men, advertising clients wouldn’t dream of writing their own copy. Advertising was about big ideas, big concepts, and crafting that story was left to the professionals. In the digital age, all that has... Read More
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beyond the inbox

5 Ways to Expand Lead Nurturing Beyond the Inbox

June 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just... Read More
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Top10 B2B Paid Search Mistakes

Infographic: Top 10 B2B Paid Search Mistakes

May 18, 2016
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State of Marketing

Salesforce “State of Marketing” Report: Better Happy Than Good

May 3, 2016
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responsive design

Moving Past Responsive Design to a Mobile-First Email Strategy

April 22, 2016
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B2B Email Marketing

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

April 6, 2016
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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