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B2B email campaign

Winning B2B Email Campaign Keeps it Simple

September 23, 2016
In B2B email marketing, does short copy always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest and drives... Read More
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outsource marketing

When & Where Should B2B Companies Outsource Marketing?

September 20, 2016
The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice, a leading online provider of information resources to help IT professionals make informed buying decisions. For the... Read More
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field events

5 Key Tips for Driving Attendance at Field Events

August 23, 2016
Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized,... Read More
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Brand Olympics

Origami Logic Scores Gold with “Brand Olympics” Campaign

August 16, 2016
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ready to buy

How Do We Find People Who Are Ready to Buy Our Product?

July 27, 2016
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marketing automation mistakes

Top 10 Marketing Automation Mistakes

July 21, 2016
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bad copywriting

Bad Copy is Your Campaign’s Weakest Link

June 17, 2016
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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