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Brand Olympics

Origami Logic Scores Gold with “Brand Olympics” Campaign

August 16, 2016
Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast... Read More
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ready to buy

How Do We Find People Who Are Ready to Buy Our Product?

July 27, 2016
A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?” My response: Finding highly-qualified, late-stage prospects has less to do with demand... Read More
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marketing automation mistakes

Top 10 Marketing Automation Mistakes

July 21, 2016
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Many of the... Read More
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bad copywriting

Bad Copy is Your Campaign’s Weakest Link

June 17, 2016
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beyond the inbox

5 Ways to Expand Lead Nurturing Beyond the Inbox

June 8, 2016
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Top10 B2B Paid Search Mistakes

Infographic: Top 10 B2B Paid Search Mistakes

May 18, 2016
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State of Marketing

Salesforce “State of Marketing” Report: Better Happy Than Good

May 3, 2016
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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