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State of Marketing

Salesforce “State of Marketing” Report: Better Happy Than Good

May 3, 2016
Salesforce has released their “2016 State of Marketing Report”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide. The report covers a wide range of trends and topics, but... Read More
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responsive design

Moving Past Responsive Design to a Mobile-First Email Strategy

April 22, 2016
By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem - you’re using responsive design for all your email campaigns, so you’ve got that... Read More
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B2B Email Marketing

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

April 6, 2016
The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. In “Targeting, Predictive Tools & Intent... Read More
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increase webinar response

9 Proven Ways to Increase Webinar Response

March 25, 2016
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ABM Hype

ABM & the Marketing Hype Cycle

March 15, 2016
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successful survey campaigns

5 Tips for Successful Survey Campaigns

February 23, 2016
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promote marketing content

Why Are People Not Engaging With Our Content?

February 18, 2016
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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