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successful survey campaigns

5 Tips for Successful Survey Campaigns

February 23, 2016
I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. At first, the concept of “online seminars” was so novel that the topic of the event... Read More
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promote marketing content

Why Are People Not Engaging With Our Content?

February 18, 2016
According to a recent report, “The Content Marketing Paradox,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. The author of the report, digital marketing solutions... Read More
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Measuring Lead Nurturing Effectiveness

Measure Your Way to Lead Nurturing Success

January 27, 2016
Demand Gen Report just published “Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true... Read More
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blog lead generation tips

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

January 21, 2016
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BDR campaigns

Step Away from the Email Software and No-One Gets Hurt

January 19, 2016
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marketing automation buyers guide

The One Marketing Automation Guide You’ll Ever Need?

December 16, 2015
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words to avoid

B2B Copywriting: 5 Common Terms & Phrases to Avoid

December 15, 2015
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

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Top 10 Tips for Lead Nurturing Success
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Tips for Webinar Invitation Success
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Top 10 B2B Email Mistakes
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