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marketing automation buyers guide

The One Marketing Automation Guide You’ll Ever Need?

December 16, 2015
Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers,... Read More
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words to avoid

B2B Copywriting: 5 Common Terms & Phrases to Avoid

December 15, 2015
Copywriting success may depend on finding the precise mix of language that resonates with your audience, but success or failure can just as easily rest on which words you don’t use. Here are my candidates for 5 common... Read More
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holiday email campaign

Why This Holiday Email Campaign Misses the Mark

November 24, 2015
It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. Take the email campaign below from security... Read More
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Successful Account Based Marketing

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

November 20, 2015
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Marketing Toolkit

Infographic: 8 Ways to Get B2B Demand Gen Back on Track

October 20, 2015
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Please Don’t Let Your Sales Reps Nurture Leads

October 8, 2015
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generate more leads from your blog

10 Ways to Generate More Leads from Your Business Blog

September 23, 2015
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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