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Why Are People Not Engaging With Our Content?

February 18, 2016
According to a recent report, “The Content Marketing Paradox,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. The author of the report, digital marketing solutions... Read More
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Measuring Lead Nurturing Effectiveness

Measure Your Way to Lead Nurturing Success

January 27, 2016
Demand Gen Report just published “Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true... Read More
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blog lead generation tips

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

January 21, 2016
The social media landscape is littered with business blogs that, on the surface, do everything right. They may feature relevant content, of real value, published with good frequency. Most of those same blogs, however, do... Read More
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BDR campaigns

Step Away from the Email Software and No-One Gets Hurt

January 19, 2016
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marketing automation buyers guide

The One Marketing Automation Guide You’ll Ever Need?

December 16, 2015
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words to avoid

B2B Copywriting: 5 Common Terms & Phrases to Avoid

December 15, 2015
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holiday email campaign

Why This Holiday Email Campaign Misses the Mark

November 24, 2015
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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