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2 step lead followup plan

A Simple 2-Step Technique for Improving Lead Follow Up

July 14, 2015
In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. However, whereas promoting marketing assets... Read More
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marketing automation maturity

Infographic: The State of Marketing Automation Maturity

June 29, 2015
Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. As the infographic below illustrates, results from the survey... Read More
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match types

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

June 16, 2015
Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Unfortunately, many less experienced advertisers tend to over-use the... Read More
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Sirius Decisions 2015 Summit

4 Key Takeaways from the 2015 SiriusDecisions Summit

May 16, 2015
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Data Content Creative

Does Creative Still Matter in B2B Marketing?

May 11, 2015
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how to write a better content syndication abstract

How to Write a Better Content Syndication Abstract

May 4, 2015
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AnyMeeting Webinar Invitation

Above the Fold Still Critical for B2B Email Design

April 23, 2015
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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