The Point - Spear Marketing Group spearmarketing.comcontactabout
Skip to content
  • Demand Generation
  • Lead Nurturing
  • Marketing Automation
  • Email Marketing
  • More Categories
    • B2B Marketing
    • Campaign Strategy
    • Copywriting
    • Creative
    • Direct Mail
    • Email Newsletters
    • Event Promotion
    • Integrated Marketing
    • Lead Management
    • Marketing Automation
Allocadia ebook

Email Critique: When a Good Offer Just Isn’t Enough

July 16, 2015
Here’s a list of the things I love most about the email below from Allocadia, a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email
2 step lead followup plan

A Simple 2-Step Technique for Improving Lead Follow Up

July 14, 2015
In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. However, whereas promoting marketing assets... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email
marketing automation maturity

Infographic: The State of Marketing Automation Maturity

June 29, 2015
Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. As the infographic below illustrates, results from the survey... Read More
  • Tweet
  • LinkedIn
  • Share
  • Email
match types

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

June 16, 2015
  • Tweet
  • LinkedIn
  • Share
  • Email
Sirius Decisions 2015 Summit

4 Key Takeaways from the 2015 SiriusDecisions Summit

May 16, 2015
  • Tweet
  • LinkedIn
  • Share
  • Email
Data Content Creative

Does Creative Still Matter in B2B Marketing?

May 11, 2015
  • Tweet
  • LinkedIn
  • Share
  • Email
how to write a better content syndication abstract

How to Write a Better Content Syndication Abstract

May 4, 2015
  • Tweet
  • LinkedIn
  • Share
  • Email
  • « Previous Page
  • 1
  • …
  • 23
  • 24
  • 25
  • 26
  • 27
  • …
  • 69
  • Next Page »

Don’t Miss A Beat.

Subscribe to The Point via email or your favorite social media channel

SIGN UP FOR MONTHLY EMAIL

You can receive all new posts on Flipboard, by adding us to your RSS feed, or by following Spear on Twitter, LinkedIn, or Facebook.

About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

Free White Paper
Top 10 Tips for Lead Nurturing Success
Free White Paper
Tips for Webinar Invitation Success
Free White Paper
Top 10 B2B Email Mistakes
© Spear Marketing Group, Inc.   privacy policy
FacebookTwitterLinkedIn