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match types

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

June 16, 2015
Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Unfortunately, many less experienced advertisers tend to over-use the... Read More
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Sirius Decisions 2015 Summit

4 Key Takeaways from the 2015 SiriusDecisions Summit

May 16, 2015
More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions' annual confab on all things marketing. Amongst the usual parade of waterfalls, models, and frameworks (all... Read More
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Data Content Creative

Does Creative Still Matter in B2B Marketing?

May 11, 2015
At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar... Read More
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how to write a better content syndication abstract

How to Write a Better Content Syndication Abstract

May 4, 2015
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AnyMeeting Webinar Invitation

Above the Fold Still Critical for B2B Email Design

April 23, 2015
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marketing automation maturity

Survey: Marketing Automation Users Score a “C” in Maturity

April 8, 2015
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Why Hire A Demand Gen Agency

Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

March 24, 2015
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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