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B2B customer journey

Quit Obsessing About the Customer Journey

August 11, 2015
These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe,... Read More
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Allocadia ebook

Email Critique: When a Good Offer Just Isn’t Enough

July 16, 2015
Here’s a list of the things I love most about the email below from Allocadia, a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously... Read More
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2 step lead followup plan

A Simple 2-Step Technique for Improving Lead Follow Up

July 14, 2015
In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. However, whereas promoting marketing assets... Read More
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marketing automation maturity

Infographic: The State of Marketing Automation Maturity

June 29, 2015
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match types

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

June 16, 2015
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Sirius Decisions 2015 Summit

4 Key Takeaways from the 2015 SiriusDecisions Summit

May 16, 2015
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Data Content Creative

Does Creative Still Matter in B2B Marketing?

May 11, 2015
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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