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Janrain Webinar invitation

Design Choices & More Sink Webinar Invitation

May 20, 2014
I wrote recently in this space about the decisions that today’s B2B email marketers are facing as they strive to ensure that their campaigns are optimized for an increasingly mobile audience. The Webinar invitation below... Read More
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Responsive Versus Mobile Friendly Email Design

Infographic: Mobile-Friendly vs. Responsive Email Design

April 22, 2014
As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails “mobile-friendly” – in a way that at least renders those emails legible and easy to... Read More
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TrustMap For Mid-Size Companies_TrustRadius

New Marketing Automation Buyer’s Guide Offers Valuable Advice

April 16, 2014
TrustRadius, an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “Buyer’s Guide to Marketing Automation... Read More
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Inside Sales & Lead Nurturing

Why is Inside Sales So Scared of Lead Nurturing?

April 1, 2014
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unsolicited email

In Defense of Unsolicited Email

March 18, 2014
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marketing reality check

Give Your Next Demand Gen Campaign A Reality Check

March 17, 2014
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churro

A Marketer Goes to Disneyland

March 7, 2014
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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