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improving email campaign performance

29 Tips to Improve B2B Email Campaign Performance

September 12, 2013
Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above... Read More
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How Far in Advance Should I Promote our Webinar?

August 29, 2013
A client asks: “How far in advance should we email invitations to our Webinars? We’ve always aimed for 2-3 weeks but management is saying that may be too much. Plus we don’t always have all the details in hand that... Read More
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10 Tips for Driving Lead Nurturing Success

10 Tips for Driving Lead Nurturing Success (Infographic)

August 27, 2013
When B2B companies invest in marketing automation technology, “lead nurturing” is often one of the key business objectives that spurs those organizations to take the plunge. Yet, upon deploying a new marketing automation... Read More
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Top 10 B2B Lead Scoring Mistakes (Part 2 of 2)

August 8, 2013
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Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)

August 1, 2013
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7 Webinar Invitation Mistakes You Can’t Ignore

July 12, 2013
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How to Target a Non-Technical Audience Using Content Syndication

July 1, 2013
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

Free White Paper
Top 10 Tips for Lead Nurturing Success
Free White Paper
Tips for Webinar Invitation Success
Free White Paper
Top 10 B2B Email Mistakes
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