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2 Email Campaigns Show How (and How Not) to “Sell” Content

April 23, 2013
Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara, is a plodding recitation... Read More
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Why & How to Test Subject Lines on Your Next Email Campaign

April 9, 2013
If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. The usual excuses given are 1) time and 2) risk – first, that testing subject... Read More
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If It’s Wednesday, It Must Be a Webinar Invitation

March 27, 2013
A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on... Read More
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3 Keys to an Effective Autoresponder Program

March 13, 2013
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Maker’s Mark: PR Debacle or Social Media Genius?

March 6, 2013
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Marketo Definitive Guide to Marketing Automation

How to Sell Marketing Automation to Your CEO (& Other Burning Questions)

February 13, 2013
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Bonnie Crater

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

February 11, 2013
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

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