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Branding is Not Demand Generation. Stop Pretending That It Is.

April 30, 2013
Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. It’s why demand generation managers are suddenly as common as, well, marcom directors. It’s why systems consultants are... Read More
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2 Email Campaigns Show How (and How Not) to “Sell” Content

April 23, 2013
Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara, is a plodding recitation... Read More
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Why & How to Test Subject Lines on Your Next Email Campaign

April 9, 2013
If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. The usual excuses given are 1) time and 2) risk – first, that testing subject... Read More
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If It’s Wednesday, It Must Be a Webinar Invitation

March 27, 2013
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3 Keys to an Effective Autoresponder Program

March 13, 2013
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Maker’s Mark: PR Debacle or Social Media Genius?

March 6, 2013
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Marketo Definitive Guide to Marketing Automation

How to Sell Marketing Automation to Your CEO (& Other Burning Questions)

February 13, 2013
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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