Maker’s Mark: PR Debacle or Social Media Genius?

March 6, 2013

By now you’ve probably read about a momentous recent decision, and the very public reversal of that decision, made by Maker’s Mark, a distiller of small batch bourbon based in Loretto, Kentucky. The basic story is this:... Read More

Marketo Definitive Guide to Marketing Automation

How to Sell Marketing Automation to Your CEO (& Other Burning Questions)

February 13, 2013

Recently I was asked to contribute some thoughts to Marketo’s new ebook, “The Definitive Guide to Marketing Automation.” You can download a free copy of the ebook – 100 pages on everything you need to know about... Read More

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

February 11, 2013

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San... Read More

A Really Useful B2B Marketing Benchmark Report from Optify

February 4, 2013

Taking Stock of Your Lead Management Process: 5 Key Questions

January 24, 2013

3 Demand Generation Goals to Avoid in 2013

January 17, 2013

Email Marketing 101: No-One Cares About Your Product

January 8, 2013

	Free White Paper Top 10 Tips for Lead Nurturing Success
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	Free White Paper Top 10 B2B Email Mistakes