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Pearlfinders Index Offers Insight Into Marketing Execs’ Plans for 2H 2012

August 24, 2012
Each quarter, the analysts at UK-based Pearlfinders report on the buying intentions of more than 4,000 North American marketing executives. In their most recent report, the Pearlfinders Index Q2 2012 (free download, no... Read More
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5 Simple Ways to Take Your Lead Nurturing Program to the Next Level

August 15, 2012
We need to talk. You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? And those Webinar invitations that you broadcast to every trade show lead you’ve generated... Read More
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What Lead Filters Should I Request For My PPL Campaign?

August 9, 2012
A client asks: “I know I can filter our Pay-Per-Lead (content syndication) leads on geography and company size. What if I want to filter to specific regions or states? Can I also limit leads to certain job titles?”... Read More
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9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

August 6, 2012
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Why Chasing Hot Leads is a Bad Idea

July 23, 2012
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Do Lead Nurturing Campaigns Always Need an Offer?

July 13, 2012
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5 Campaign Ideas for When You Have No Content

June 27, 2012
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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