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Should I Remove Offer Content from My Website During a Campaign?

February 14, 2012
A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing, is it a good idea to remove that same content asset from our main Website? I’m... Read More
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Key to Marketing Automation Success: Process First, then Campaigns

February 8, 2012
In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B companies to improve their return on marketing automation. Interestingly, our experiences... Read More
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7 Tips for a Successful PPC Landing Page

January 25, 2012
Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the... Read More
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5 Best Practices You Can Borrow From This Email Campaign

January 13, 2012
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How to Optimize Your Website’s Resource Library for Lead Generation

January 6, 2012
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Information Kits: Packaging Offer Content for Higher Response

December 23, 2011
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Best B2B Holiday Card of the Year?

December 21, 2011
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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