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Think Your Inside Sales Team Has it Covered? Think Again.

March 12, 2012
I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to... Read More
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Lead Scores Too High? Maybe They Need An Expiration Date.

February 27, 2012
In the early stages of a recent client engagement, it became apparent that the schema already in place to determine and assign lead scores was, well: broken. The most glaring symptom was the absurdly high scores: hundreds... Read More
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Should I Remove Offer Content from My Website During a Campaign?

February 14, 2012
A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing, is it a good idea to remove that same content asset from our main Website? I’m... Read More
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Key to Marketing Automation Success: Process First, then Campaigns

February 8, 2012
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7 Tips for a Successful PPC Landing Page

January 25, 2012
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5 Best Practices You Can Borrow From This Email Campaign

January 13, 2012
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How to Optimize Your Website’s Resource Library for Lead Generation

January 6, 2012
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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