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5 Best Practices You Can Borrow From This Email Campaign

January 13, 2012
There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft, a maker of sales and marketing automation software for small businesses. It’s not perfect by any stretch (the copy... Read More
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How to Optimize Your Website’s Resource Library for Lead Generation

January 6, 2012
A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst,... Read More
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Information Kits: Packaging Offer Content for Higher Response

December 23, 2011
For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. Compared to a Webinar, for example, they require... Read More
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Best B2B Holiday Card of the Year?

December 21, 2011
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Email Lists: Should You Rent or Buy?

December 16, 2011
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MIX Newsletter Redesign - After

How to Revive a Dying E-Newsletter: 4 Tips

November 28, 2011
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No Leads from Social Media? No Excuses.

November 16, 2011
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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