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"I can't use "Free" in a subject line?"

10 Commandments of Email Copywriting

October 12, 2011
1. Thou shalt not direct people to "Learn More." “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? 2. Thou shalt... Read More
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Forget About Hot Leads. It’s Cold Leads that Make the Difference.

September 29, 2011
When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads. However, as I wrote previously in a white paper on “Lead Recycling,” focusing demand generation... Read More
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Why Salespeople Hate Most White Paper Leads

September 16, 2011
How is it that a quality white paper on a hot topic can still generate bad leads? It’s got to be the media, right? Wrong. It’s the offer. Even a well-written white paper, by a respected author, on a hot topic of... Read More
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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

September 6, 2011
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Help Our Client Choose a Home Page (Poll)

August 24, 2011
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Marketing Automation: What Is It & Why Do I Care? (Webinar)

August 23, 2011
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Should I Remove Offer Content from My Website if It’s Part of a Campaign?

August 18, 2011
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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