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Marketing Automation: What Is It & Why Do I Care? (Webinar)

August 23, 2011
Do you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? Horrified at the responsibility of investigating... Read More
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Should I Remove Offer Content from My Website if It’s Part of a Campaign?

August 18, 2011
A client asks: “If we’re offering a white paper as part of an upcoming campaign, should we remove it from our Website for the duration, especially if it’s ungated?” As demand generation marketers, no matter how... Read More
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Lead Generation Losing Out to Social Media? Not So Much.

August 8, 2011
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo, sheds insight on the relative budget marketing organizations are investing in areas such... Read More
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Sample Outline for a Lead Generation White Paper

July 18, 2011
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B2B Email Creative: A 5 Point Checklist

July 14, 2011
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5 Creative Ways to Make Your White Paper Irresistible

June 28, 2011
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8 Things Your CEO Can Write About On His/Her Blog

June 20, 2011
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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