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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

September 6, 2011
When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect, a leading provider of satellite IP communications based in... Read More
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Help Our Client Choose a Home Page (Poll)

August 24, 2011
Your opinion is needed! One of our B2C clients, Elegant Clutter, is a boutique furniture and home accessories store in Danville, California. Spear is designing a new Website for the company and the client is having a hard... Read More
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Marketing Automation: What Is It & Why Do I Care? (Webinar)

August 23, 2011
Do you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? Horrified at the responsibility of investigating... Read More
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Should I Remove Offer Content from My Website if It’s Part of a Campaign?

August 18, 2011
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Lead Generation Losing Out to Social Media? Not So Much.

August 8, 2011
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Sample Outline for a Lead Generation White Paper

July 18, 2011
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B2B Email Creative: A 5 Point Checklist

July 14, 2011
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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