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Sample Outline for a Lead Generation White Paper

July 18, 2011
Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free... Read More
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B2B Email Creative: A 5 Point Checklist

July 14, 2011
Is your lead generation email ready for primetime? Measure it against these 5 criteria before hitting “send.” 1. Get to the Point. By the time your reader is done with the first paragraph, does he or she know what... Read More
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5 Creative Ways to Make Your White Paper Irresistible

June 28, 2011
“Always show an image of the offer.” It’s a rule I quote often, one repeated to me ad nauseum many years ago by an early mentor and long-time direct marketing veteran. The logic: whatever it is you want your reader... Read More
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8 Things Your CEO Can Write About On His/Her Blog

June 20, 2011
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Marketo Email Campaign Keeps It Short & Sweet

June 14, 2011
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Is “Please Have a Rep Contact Me” a Good Idea?

May 31, 2011
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Content that Works: A Conversation with Michael Cannon

May 18, 2011
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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