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8 Things Your CEO Can Write About On His/Her Blog

June 20, 2011
Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership - opinions/rants/views on the world of – the good,... Read More
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Marketo Email Campaign Keeps It Short & Sweet

June 14, 2011
A client confessed recently that one of the reasons his company selected Marketo as a marketing automation provider was because he was so impressed by their marketing. His logic (presumably): if a technology provider is... Read More
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Is “Please Have a Rep Contact Me” a Good Idea?

May 31, 2011
A client asks: “On every registration form, we give prospects the option to request contact from a sales rep. Is that even worthwhile when we’re going to call everyone anyway? If it is a good idea, what should the... Read More
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Content that Works: A Conversation with Michael Cannon

May 18, 2011
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June 16 Roundtable: Secrets to Webinar Success

May 10, 2011
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4 Reasons to Fulfill Offer Content via Email

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5 Mistakes to Avoid in Your Next Email Campaign

April 29, 2011
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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