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Lead Generation Losing Out to Social Media? Not So Much.

August 8, 2011
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo, sheds insight on the relative budget marketing organizations are investing in areas such... Read More
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Sample Outline for a Lead Generation White Paper

July 18, 2011
Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free... Read More
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B2B Email Creative: A 5 Point Checklist

July 14, 2011
Is your lead generation email ready for primetime? Measure it against these 5 criteria before hitting “send.” 1. Get to the Point. By the time your reader is done with the first paragraph, does he or she know what... Read More
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5 Creative Ways to Make Your White Paper Irresistible

June 28, 2011
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8 Things Your CEO Can Write About On His/Her Blog

June 20, 2011
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Marketo Email Campaign Keeps It Short & Sweet

June 14, 2011
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Is “Please Have a Rep Contact Me” a Good Idea?

May 31, 2011
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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