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Marketo Email Campaign Keeps It Short & Sweet

June 14, 2011
A client confessed recently that one of the reasons his company selected Marketo as a marketing automation provider was because he was so impressed by their marketing. His logic (presumably): if a technology provider is... Read More
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Is “Please Have a Rep Contact Me” a Good Idea?

May 31, 2011
A client asks: “On every registration form, we give prospects the option to request contact from a sales rep. Is that even worthwhile when we’re going to call everyone anyway? If it is a good idea, what should the... Read More
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Content that Works: A Conversation with Michael Cannon

May 18, 2011
What defines great marketing content? Now that most marketing departments are tasked with also being content publishers, is it too much to ask that marketing content also persuade customers to buy? Or is it enough that the... Read More
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June 16 Roundtable: Secrets to Webinar Success

May 10, 2011
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4 Reasons to Fulfill Offer Content via Email

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5 Mistakes to Avoid in Your Next Email Campaign

April 29, 2011
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Podcast (Part 4): Offer Strategy & Pipeline Acceleration

April 22, 2011
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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