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Tempted to Do Away With Registration Forms? Think Again.

November 24, 2009
A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are,... Read More
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Citrix Email Campaign Crashes on Takeoff

November 9, 2009
Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most... Read More
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Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide

November 5, 2009
It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter... Read More
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Are Social Links the Answer to Lagging Email Response?

October 21, 2009
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How to Choose the Right Offer for your PPC Landing Page

October 14, 2009
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Is Social Media Wasted on PR Agencies?

October 8, 2009
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6 Easy Steps to Increase Leads from Your Corporate Blog

September 28, 2009
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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