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How to Choose the Right Offer for your PPC Landing Page

October 14, 2009
Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? Answer: yes. Remember, there are two fundamental truths about someone arriving at your landing... Read More
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Is Social Media Wasted on PR Agencies?

October 8, 2009
First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when... Read More
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6 Easy Steps to Increase Leads from Your Corporate Blog

September 28, 2009
1. Title your posts for Google and Twitter. Forget nuance. If your blog post showed up in a Google listing, would someone click on it? Is it short (well short of 140 characters) so that someone can easily retweet it... Read More
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Common Email Mistake to Avoid

September 23, 2009
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New Ebook – 65 Tips on B2B Demand Generation

September 17, 2009
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TechValidate: Marketing Content that Writes Itself

September 9, 2009
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How to Make Your Thank You Page Work Harder

September 1, 2009
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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