RSS Gains Traction as B2B Marketing Tool

Check out this interesting recent article, “Success Metrics Evolve with RSS,” from the September 15 issue of BtoB Magazine, discussing the continuing evolution of RSS as a B2B marketing tool. Topics covered include:

* recent industry developments, including (notably) Google’s integration of RSS feeds into its AdSense advertising tool

* the status of RSS and syndicated content as a mainstream publishing medium and advertising vehicle, compared with its much faster-growing potential in market segments such as high-tech, where RSS adoption rates have been significantly ahead of the population at large

* the potential of RSS for both lead acquisition and lead nurturing

I’m quoted extensively on the last topic, highlighting CDI’s recent work for Cisco Systems (also described in an earlier post.)

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