Tag Archives: b2b marketing agency

responsive design

Moving Past Responsive Design to a Mobile-First Email Strategy

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so fast. Our firm produces dozens of… Read More

words to avoid

B2B Copywriting: 5 Common Terms & Phrases to Avoid

Copywriting success may depend on finding the precise mix of language that resonates with your audience, but success or failure can just as easily rest on which words you don’t use. Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary:… Read More

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that… Read More