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According to various industry statistics, a large percentage of consumer search activity is related to location. By one account, more than 97 percent of all consumers use the Internet when researching products or services in their local area, of whom 90 percent use search engines. If, like me, you’re one… Read More
Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. You can access a complete… Read More
This month, Google released a new feature called Priority Inbox, designed to help Gmail users better cope with email overload by automatically determining which emails are most important to the recipient. For example, messages sent from people that you typically respond to immediately will receive special attention and preferential placement,… Read More