 | spearmarketing.comcontactabout |
[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.] Marketing attribution is a hot topic these days in B2B circles. Yet, for all the interest, precious few B2B companies achieve the holy grail of knowing exactly how – and where – their marketing investment… Read More
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Many of the pitfalls that cause the returns on marketing automation to fall short can be distilled into a… Read More
Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances against the breadth of available in-house resources and expertise. Agencies aren’t for… Read More