In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. Sungard AS asked its demand generation agency, Spear Marketing Group, to help introduce business prospects within the… Read More
![Sungard AS brand transition campaign](https://spearmarketing.com/blog/wp-content/uploads/2014/07/Sungard-AS-brand-transition-campaign.jpg)